I’m Alex Fuchs, a German food and beverage photographer living in Berlin.

As humans, food is essential for us, but the focus on how food really should look like is getting lost more and more in our busy lives. I want to bring the passion for good and healthy food back into people’s mind.

The food is always the star and in the centre of my pictures. Appetising arrangements and poppy colours to let the food shine and let it look as yummy as it goes is my highest directive.

I have a mobile studio set up and a big toolbox – prepared for any eventuality to serve my clients.

I came to food photography just by chance. I have a strong media background. My whole professional life is characterized by digital imagery: I’m working as Director of Photography, Editor, creative producer, director, educator, media consultant and photographer for nearly 20 years now.